Adobe: Tech architecture, talent stopping companies making the experience shift
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... and more,” Rencher said. “The trick is connecting all data at speed.” The second step is turning data into “semantics and control”, Rencher said. The problem today is the same customer is referenced as a 'member' in a loyalty customer record, a 'visitor' in Web analytics, and a 'cookie' in an ad server.
via Math Tips
... and more,” Rencher said. “The trick is connecting all data at speed.” The second step is turning data into “semantics and control”, Rencher said. The problem today is the same customer is referenced as a 'member' in a loyalty customer record, a 'visitor' in Web analytics, and a 'cookie' in an ad server.
via Math Tips
